The Best Trips Aren’t Discounted… They’re Reserved Early

Written By Kathryn Morga

“Last-minute deals” sound glamorous—but in reality, they’re mostly a thing of the past.

Airlines, cruise lines, and hotels have gotten very good at maximizing profit, which means the best flights, rooms, and experiences sell out early. If you’ve got specific dates, must-have criteria, or you’re investing serious time and money into a trip—waiting it out rarely works in your favor.

Here’s how I guide my clients:

🌍 Europe Trips

  • Conversations start about 12 months out.

  • We typically book around 10 months before travel, once flights are released.

  • That’s when the best hotels, tours, and experiences still line up with schedules.

🐘 Bucket-List Adventures

Safaris, expedition cruises, Antarctica, or specialty journeys?

  • 18–24 months in advance isn’t crazy.

  • The best lodges and cabins are limited by nature.

  • Waiting means you’ll likely miss out—or pay more for second choice.

🎄 Holiday Travel

Think at least a year ahead.

  • In-demand destinations (beach rentals, ski chalets, festive city breaks) book up fast.

  • In some places, repeat guests even get first dibs for the following year.

Why Early Wins

My advice? Reach out as soon as the idea sparks. I’ll:

  • Track the key release dates

  • Hold your spot on my calendar

  • Make sure you never miss the booking window

Because in luxury travel, the real win isn’t chasing a discount—it’s securing the experience. ✨

Your dream trip deserves more than a last-minute scramble. Let’s secure it early, stress-free, and exactly the way you imagined it.
🧳 Adventure Smarter starts here.

Kathryn Morga
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